I've spent twenty-plus years getting technology to do useful work inside businesses. Now I do it for yours.

I started in digital when most businesses were still working out what a website was for. Over the following two decades I held senior roles at ITV in the UK, Sony Pictures Digital Entertainment and Hoodlum, leading digital projects and teams.

Those roles taught me how to run complex projects, manage large teams, and get things delivered with real budgets and real deadlines. I've led teams of up to nineteen people and worked with sales, marketing, finance, operations, customer service and executives on every side of the table.

More recently I've been responsible for technology, IT systems, CRM, automation and AI implementation inside a growing Australian coaching and education business. That's where the practical side of this work sharpened: integrating a stack of SaaS platforms, replacing manual work with systems that hold up, working out where AI genuinely helped and where it was a distraction, and getting a team of non-technical people to actually adopt the changes.

I set up this consultancy because I kept seeing the same pattern in growing Australian businesses. Good people, good products, and a tangle of systems and manual processes quietly costing them time, leads and money. Most of them don't need a big agency or another platform. They need someone experienced to come in, understand the mess, and sort it out.